WhatsApp has announced that it will not be charging the annual fee of $0.99 from any of the users in the future. It means the most popular instant messaging service has gone free for forever. In case you are not aware, prior to the announcement, WhatsApp used to charge the annual fee from its users in various regions, especially developed countries, after the end of the 1 year free trial period.

The primary reason behind removing the fee is that many of the app’s users don’t have a debit or credit card number which is the mode of payment for paying the fee. The company also mentioned that their approach of charging the fee was not going well.

Now, if you are thinking that WhatsApp might start showing up ads for generating revenue, then you can be happy that it has denied any plans of showing advertisements in the app. Instead, it is looking for different revenue models.

As explained in the post, “Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.”