Obi Worldphone has launched the Obi Worldphone SF1 smartphone in India. In case you are wondering about the company, Obi Worldphone is backed by John Scully, former Apple and PepsiCo CEO, in Silicon Valley. The company focuses on making smartphones for the emerging markets that are not only well-specced and affordable but are also stunning in looks. As for the phone, the name SF1 refers to San Francisco where it has been designed by the company.
Obi Worldphone SF1 Specifications:
The Obi Worldphone SF1 sports a slightly elevated 5-inch JDI In-Cell IPS HD display with 443ppi and Corning Gorilla Glass 4. The display also has an Oleophobic coating. Under the hood, it has 64-bit octa-core Qualcomm Snapdragon 615 chipset clocked at 1.5GHz with Adreno 405 GPU. On the camera front, it has a 13MP rear camera with Sony Exmor IMX214 sensor, f/2.0 aperture and LED flash. It also has a 5MP front-facing camera with LED flash. The whole package is powered by a 3000mAh non-removable battery with support for Quick Charge 1.0. It runs on Android Lollipop v5.0.2 based Obi Lifespeed UI straight out of the box.
The smartphone is available in two variants, 2GB RAM with 16GB storage and 3GB RAM with 32GB storage. In both the variants, the storage can also be expanded up to 64GB via a microSD card. It is a dual-SIM phone with support for 4G LTE. However, it has a hybrid SIM slot that may not be liked by many. The phone measures 146x74x8mm and weighs 147g.
Obi Wolrdphone SF1 Price:
Obi Worldphone has priced both the variants of the phone quite competitively in the market. The 2GB RAM/32GB storage variant is priced at Rs. 11,999 ($180) and the 3GB RAM/32GB storage is priced at Rs. 13,999 ($210). The phone will be available for purchase from December 7 exclusively on NDTV Gadgets 360.
At the launch of the Obi Worldfone SF1, John Scully, Obi Worldphone co-founder said,
“Smartphones have emerged as one of the world’s greatest cultural tools for communication, entertainment and connection. Globally, for many people, the smartphone serves as a highly personal device that lifts up their lives. Obi has taken the best of Silicon Valley – creating a new standard for design, craftsmanship and performance, the SF1 seamlessly blends premium materials with the state-of-the-art technology to offer consumers an unmatched mobile experience at attractive prices. Our efficient cost structure and broad distribution combine to present a compelling value proposition that helps our customers achieve their aspirations.”
Neeraj Chauhan, Founder and CEO, Obi Worldphone said,
“We are launching in India as there is a significant opportunity for Obi – each element of an Obi Worldphone has been designed with intention from the very beginning from the details of the industrial design to the custom UI that highlights the iconic silhouettes of the phone. And they reflect their birthplace: Silicon Valley, which carries a unique mind set and a way of doing things that creates original, no-compromise form and function products to help consumers step ahead. We have defined our offering around what is relevant to our target customers. The attempt is to deliver high quality, iconic designs at attractive prices.”