Samsung is completely focused on the launch of the Galaxy S8 after the failure of the Galaxy Note 7 phablet. The company does not want to have a repeat of the disaster and is planning a lot of features and changes for the next Galaxy including a virtual assistant to compete with the likes of Siri, Google Assistant, and Cortana. And now as per a new The WSJ report, Samsung is considering to add a dedicated AI button on the Galaxy S8.
The report mentions,
“The latest internal prototypes of the premium Galaxy S8 handset include a button on the side edge of the smartphone that would be used to launch a beefed-up virtual assistant based on artificial intelligence, akin to Apple Inc.’s Siri, according to these people, who cautioned that the prototypes aren’t final and could change.”
Samsung recently acquired the AI startup Viv Labs which is working on the virtual assistant and has been founded by the same three people who were the original creators of Apple’s Siri. And it’s not just smartphones, the South Korean giant has plans to expand it to other products like smart home appliances. It basically wants to create an ecosystem of its virtual assistant which will make its official debut with the Galaxy S8.
There is no doubt that Samsung is doing all this and betting heavily on the virtual assistant not only to make sure that it does not leave behind in the race of AIs but also to give users something unique and cool worth looking forward to. It is worth mentioning that Samsung’s high-end smartphones have a virtual assistant called S Voice but it is not as powerful as any of the major competitors.
But there is a little disappointing news for Samsung fans as the report further mentions that Galaxy S8’s launch could get delayed until April. Samsung usually unveils its latest Galaxy flagship in February during the annual Mobile World Congress event in Barcelona. But this time, it does not want to rush the Galaxy S8 launch like it did with Galaxy Note 7 and failed miserably.