BlackBerry’s first-ever Android-powered smartphone BlackBerry Priv is up for pre-orders now. The announcement was made by the company in an official blog post yesterday. The BlackBerry Priv is currently available for pre-orders in USA, UK, and Canada. It is priced at $699, £559, and $899 CDN respectively. The smartphone will start shipping from November 6.
Like earlier BlackBerry smartphones, security and privacy is one of the main highlighting points of the Priv. As said by the company, it will bring ‘the best of BlackBerry security, privacy and productivity to the Android ecosystem.’ The smartphone will come with various security features like the ‘Picture Password’. This feature lets you set a combination of any part of a picture along with a number (0-9) as the password. Whenever you want to unlock the phone, you will see the picture along with a grid of numbers. Now, you have to tap on the number you chose and drag it to the part of the picture which you chose while setting the password. Apart from security features, the phone will also come with various BlackBerry apps like the WatchDox, BBM Meetings, and SecuSUITE.
As you can see that BlackBerry is betting heavily on its security and privacy features for the success of the smartphone. Coming to the spec sheet, the BlackBerry Priv sports a 5.4-inch WQHD AMOLED display with dual-curves. It has a resolution of 2560 x 1440px with a pixel density of 540dpi. Under the hood, it has a 64-bit hexa-core Qualcomm Snapdragon 808 chipset coupled with 3GB of RAM. The phone comes with an 18MP camera which is said to be certified by Schneider-Kreuznach. It has 32GB of built-in storage with support for expansion up to 2TB via microSD card. The whole package is powered by a 3140mAh battery which is claimed to give a battery backup of up to 22.5 hours.
Last few years have not been good for BlackBerry and the Canadian smartphone maker has very high expectations from the Priv. Recently, BlackBerry CEO John Chen told The Verge that the company is aiming to sell 5 million units of the smartphone and if the target is not met, then it may quit the smartphone business altogether.
Source: BlackBerry Blog.